‘A long hot summer of copy, paste on social media’: why everything is kinda chic now

The latest craze on Instagram reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brands

For those looking for the defining social media trend of summer 2026, it’s time to call off the search party.

A new phrase is dominating algorithms and entering the English lexicon.

Continue reading…

​The latest craze on Instagram reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brandsFor those looking for the defining social media trend of summer 2026, it’s time to call off the search party.A new phrase is dominating algorithms and entering the English lexicon. Continue reading…