From Gut Feel to Forecast Precision: How GovCons Can Enhance Their Business Development Using Probability of Award

By Kim Koster, Vice President of Industry Marketing at Unanet In the world of government contracting, your pipeline isn’t just a list of leads. It’s the heartbeat of your business. But managing that pipeline without a clear, consistent way to assess each opportunity is like flying blind in a competitive market where every decision carries weight. That’s

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