Truly pioneering products are rare – but these two items are the real deal
Whatever the marketing bumf says, true and meaningful innovation in beauty is infrequent. But for 2024 I’m buzzing to tell you about two innovations that I believe could and should change how many of us buy makeup.
Here’s how foundation is usually sold: brands attempt to anticipate which skin shades will prove useful and popular, manufacture accordingly, then rely on customers and staff to choose the right ones and minimise wasted stock.
Truly pioneering products are rare – but these two items are the real dealWhatever the marketing bumf says, true and meaningful innovation in beauty is infrequent. But for 2024 I’m buzzing to tell you about two innovations that I believe could and should change how many of us buy makeup.Here’s how foundation is usually sold: brands attempt to anticipate which skin shades will prove useful and popular, manufacture accordingly, then rely on customers and staff to choose the right ones and minimise wasted stock. Continue reading…
